The Blair Witch Project: Still Scaring Campers 20 Years Later

It’s hard to believe, but it has been almost 20 years since The Blair Witch Project haunted movie theatres. Written and directed by Daniel Myrick and Eduardo Sanchez, The Blair Witch Project is a landmark film. Critics loved it; audiences drove up big box office receipt. To date, it remains one of the most successful […]

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The Blair Witch Project and the Challenge of Franchise Building

When it was released in 1999,┬áThe Blair Witch Project was as much a cultural phenomenon as it was a box office sensation. David Myrick and Eduardo Sanchez’s found-footage format film was a cross-over hit. This was popular culture that inspired water-cooler talk. Its viral marketing campaign, which included mock news and documentary footage, was the […]

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