V/H/S/94 Rewinds the Franchise and Finds New Scares

Nearly a decade has passed since horror anthology V/H/S saw a limited theatrical release. Both its unique wraparound story and roster of up-and-coming directors set the anthology movie apart. In spite of tepid reviews, V/H/S generated enough box office receipts and audience buzz to warrant two sequels and a spin-off. That first sequel, V/H/S 2, […]

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Sometimes They Don’t Come Back: Five Horror Movies That Deserved a Sequel

It seems as though just about every horror movie that’s remotely successful gets a sequel. But the original was a self-contained story that didn’t lend itself to another movie? Doesn’t matter. Jaws, a horror classic that in no way required a sequel, produced three follow-ups. But your killer died at the end of the movie? […]

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The Blair Witch Project and the Challenge of Franchise Building

When it was released in 1999, The Blair Witch Project was as much a cultural phenomenon as it was a box office sensation. David Myrick and Eduardo Sanchez’s found-footage format film was a cross-over hit. This was popular culture that inspired water-cooler talk. Its viral marketing campaign, which included mock news and documentary footage, was the […]

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