Book of Shadows – Blair Witch 2: Misguided Follow-Up To a Horror Classic

Regardless of personal opinions, it’s hard to overstate the phenomena that was The Blair Witch Project. Though some horror fans consider the indie horror overrated, it was a one-of-a-kind box office sensation in the summer of 1999. Daniel Myrick and Eduardo Sanchez introduced found-footage to mainstream audiences after Cannibal Holocaust experimented with the format a […]

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The Blair Witch Project and the Challenge of Franchise Building

When it was released in 1999, The Blair Witch Project was as much a cultural phenomenon as it was a box office sensation. David Myrick and Eduardo Sanchez’s found-footage format film was a cross-over hit. This was popular culture that inspired water-cooler talk. Its viral marketing campaign, which included mock news and documentary footage, was the […]

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